Social Media Impact on Young Consumers’ Behavior: A Consideration of Purchase Decision-Making Drivers, and the Mediating Role of E-Marketing for Achieving Business Leadership
نادية هيمة, Djamel Benarous, Bilal Louail, Walid Hamadi
Walid Hamadi
4
Productions
28
Citations
3
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Tout voirConcepts pondérés extraits des titres, résumés et thématiques des productions, groupés par domaine.
- Digital Marketing and Social Media
- Consumer Behavior and Marketing Influence
- SMEs Development and Digital Marketing
- digital marketing
- gender differences
- age differences
- university students
- Employer Branding and e-HRM
- Sociology and Political Science
- Marketing
Productions scientifiques(4)
Tout voirEnhancing employee engagement through digital HR practices: the mediating role of organizational trust in algerian universities
نادية هيمة, Djamel Benarous, Bilal Louail, Walid Hamadi
The Effect of Social Media on Purchasing Behaviour Through E-Marketing: Empirical Study for Algerian University Students
نادية هيمة, Djamel Benarous, Bilal Louail, Walid Hamadi
Impact of Social Media on Consumer Purchasing Behavior via E-Marketing: An Empirical Study of Algerian University Students
نادية هيمة, Djamel Benarous, Bilal Louail, Walid Hamadi
Asian Journal of Individual and Organizational BehaviorVolume 4، (1)، Pages 49-572024Article Accès ouvert 11