Social Media Impact on Young Consumers’ Behavior: A Consideration of Purchase Decision-Making Drivers, and the Mediating Role of E-Marketing for Achieving Business Leadership
نادية هيمة, Djamel Benarous, Bilal Louail, Walid Hamadi
Walid Hamadi
4
Research output
38
Citations
3
h-index
Rate this researcherNo rating yet
The average shows from 3 ratings.
Contribution to Sustainable Development Goals
Collaborations and top research areas
Click dots and donuts to bring up details or select a country/territory from the list
Fingerprint
View allWeighted concepts mined from titles, abstracts and topics of the research output, grouped by field.
- Digital Marketing and Social Media
- Consumer Behavior and Marketing Influence
- SMEs Development and Digital Marketing
- university students
- gender differences
- age differences
- digital marketing
- Employer Branding and e-HRM
- Sociology and Political Science
- Marketing
Research output(4)
View allEnhancing employee engagement through digital HR practices: the mediating role of organizational trust in algerian universities
نادية هيمة, Djamel Benarous, Bilal Louail, Walid Hamadi
The Effect of Social Media on Purchasing Behaviour Through E-Marketing: Empirical Study for Algerian University Students
نادية هيمة, Djamel Benarous, Bilal Louail, Walid Hamadi
Impact of Social Media on Consumer Purchasing Behavior via E-Marketing: An Empirical Study of Algerian University Students
نادية هيمة, Djamel Benarous, Bilal Louail, Walid Hamadi
Asian Journal of Individual and Organizational BehaviorVolume 4، (1)، Pages 49-572024Article Open access 11