Aller au contenu
Université Echahid Hamma Lakhdar d’El OuedPortail de la recherche
Article

Artificial Intelligence "AI":, Marketing Touchpoints

Résumé

Data analysts behind the "Marketing" desk keep trying to find links between identified data, but they can't easily find patterns in complex and huge amount of data, in order to generate insights. "There is where Artificial Intelligence brightly shines and supports many more functions intelligently in marketing department ... in real time..." The main objective for these papers is to put the magnifying-glass above the underlined part in the Previous §, To examine scene for marketing academics, managers and activists. Within trying to develop a marketing understanding of (AI) and its current potentials, in the way where we highlight its latest use-cases in the marketing context.

Détails

Langue originaleالعربية
Pages322
DOI10.54241/2065-004-003-020
Statut de publicationPublié — 1 janvier 2021

Mots-clés

Empreinte