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University of El OuedResearch Portal
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Weighted concepts mined from titles, abstracts and topics of the research output, grouped by field.

  • Consumer Behavior in Brand Consumption and Identification
  • Digital Economy and Transformation
  • Environmental Sustainability in Business
  • Digital Marketing and Social Media
  • Artificial Intelligence Applications
  • Impact of AI and Big Data on Business and Society
  • brand activism
  • customer loyalty
  • Generation Z
  • social values

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