دور الابتكار التسويقي في تحقيق استدامة الميزة التنافسية للشركات
عبد الرزاق, بن علي
مجلة الدراسات الإقتصادية والماليةVolume 7، (2)، Pages 215-2232014Article Closed accessSeveral sources
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View allWeighted concepts mined from titles, abstracts and topics of the research output, grouped by field.
- Marketing and Advertising Strategies
- Innovation and Knowledge Management
- Business Strategies and Innovation
- marketing innovation
- competitive advantage
- sustainable competitive advantage
- business entities
- Marketing
- Strategy and Management
- Business, Management and Accounting