تخطَّ إلى المحتوى
جامعة الشهيد حمه لخضر — الواديبوابة البحث العلمي
دخول
مقال

The Role of AI-Powered Digital Analytics Tools in Developing the Digital Activities of Enterprises

Ammar Djaidja، Meriem Fihakhir، Tamma Elhachemi

كلية العلوم الاقتصادية والتجارية وعلوم التسيير

الملخّص

The study aims to identify the role of AI-powered digital analytics tools in enhancing organizational digital activities by reviewing their concepts, practical applications, and related challenges.A descriptive-analytical methodology was adopted, relying on secondary sources such as books and previous studies to build a comprehensive theoretical framework and examine case studies from global and Arab institutions.The findings reveal that these tools contribute to process automation and improved operational efficiency, provide personalized customer services, support strategic decision-making, and foster human capital development through skill analysis and job prediction.Case studies confirmed that their use strengthens competitiveness and innovation in dynamic digital business environments.The study recommends investing in employee training on AI technologies, starting with small pilot projects before large-scale implementation, leveraging cloud computing for big data management, and establishing AI governance and ethical frameworks to ensure the responsible and sustainable use of these tools.

التفاصيل

اللغة الأصليةEnglish
المجلّةScience Education and Innovations in the Context of Modern Problems
المجلّد8
العدد9
الصفحات1245-1258
ISSN2790-0169 · 2790-0177
DOI10.56334/sei/8.9.102
حالة النشرمنشور — 27 سبتمبر 2025

الكلمات المفتاحية

أهداف التنمية المستدامة

  • 9 — الصناعة والابتكار والبنية التحتية
  • 8 — العمل اللائق ونمو الاقتصاد
  • 4 — التعليم الجيد

البصمة