The Impact of Brand Activism on Consumer Loyalty among Generation Z: An Analytical Study of the Relationship between Social Values and Purchasing DecisionsHOCINE Bessas، Khaldi Khalifa، KERROUCHE Tedjani، Ben Amara SalimJournal of Ecohumanismالمجلّد 4، (4)2025مقال وصول مفتوح
